Sometimes when you take on a clients SEO campaign, you can hit a brick wall when finding new link opportunities. There are a number of great strategies you use to find new links. Of course you can chase citations if it’s a local campaign….and all successful campaigns also nowadays normally have a strong social component. Depending on what’s working for you, you may also be into PBNs, or guest posting, or both. If you haven’t tried it already, you can also try broken link building. I wrote an article on it here:  How To Use Broken Links To Your Advantage – Dead Link Building Strategies.

However finding links relevant to your market, or thoise your competitors alreadt have, is another great strategy.

Below I explain two strategies I use regularly. One is using software, and one is manually finding competitor links, with the help of free, or semi free tools.

Software – Citation Labs Link Prospector have  been around a while and provide a range of paid tools for both enterprise and smaller clients. Their tools include link prospecting, broken link building, co-citation tools, and outreach. I use the link prospecting tool quite a bit, and it produces pretty good results normally.

finding link opportunities

To get started, sign up here: Create a new campaign and name it. Click “Find New Prospects” and you’ll be taken to a screen where you can select the type of link to prospect. These include commenting, blogs, guest posts, forums, and many more. Click to the next screen and here you can add in your keywords / research phrases. The advanced tab also allows you to select locations and other options, which is handy for local campaigns.

Once you done, hit start, and the software will start prospecting for relevant places you can add a link relevant to your key word or research phase.

You’ll will be emailed the report, at which point you can take the required steps to gain a link.


Prices are based on credits. You can choose to pay monthly, or pay as you go, which is how I use it normally. Minimum purchase is 5 credits at $1 per credit, which will get you five campaigns.

I pretty well use the software if I’m in a rush, or exhausted manual prospecting. It normally provides good results if I can’t find any others manually.

Using Link Intersect To Find Competitors Links does provide limited free use, so it’s worth using it for a range of strategies. However you can also sign up to a free 7 day trial, before they charge you $99 per month.

As mentioned above, a great way to find quality links is reverse engineering your competitors.

Step 1:

Let’s use an example of “flower delivery”. If you had a site for flower deliveries, it makes sense to try and obtain links the same as or similar to those website that are ranking well already.

So I’ll simply do a Google search for “flower delivery“. Keep in mind this is a very broad example, and I would normally be much more granular, such as using the location, or type in the search.

From the page 1 results, I might then choose 2 sites that are doing well.

top 3 ranking competitors

Step 2

Copy and pastes these links into a notepad, and head on over to Select “More” from the menu, and then select link intersect. Add the competitor domains in the top fields, and your link target domain in the bottom field. For this example I found a site on page 3.

finding links with

Step 3

Hit “Show Link Opportunities” and it will bring back a list of all the links that the other two sites have in common, and importantly that your site does not. So essentially it uses co-citation to determine common link prospects that your successful competitors have.

link intersect results

What I really like about this strategy is that it’s super simple and fast to implement, but the concept is sound and makes so much sense. One thing you should be aware of is that not all sites can be treated the same. ie, a very large directory site may have a large amount of low quality links. The site can absorb them due to it’s strength, but these links may not be beneficial for your smaller sites.

For this reason, I always try and select sites of a similar nature to the one I targeting. The results that are pulled back are much more likely to be relevant to your target.


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