Well, in short, you don’t have to.
I’ve been in the trenches for over 10 years building, testing, blowing up, and recovering sites. I’m big on testing, and big on failing. What I mean is, I’m pretty good at pushing the envelope and getting to a point where I actually blow the site up. It’s how I learn. That and also working with a group of the worlds leading SEO’s and digital marketers on a daily basis.
I’m a partner in Silicon Dales in the UK, a leading WordPress and in particular WooCommerce solution provider. In Australia I work with a number of private clients, plus head up SEO at Home Giraffe, a new, but dynamic digital agency based in Adelaide, South Australia.
This blog is more about my personal take on SEO and in particular the tools to help you save time and become more efficient. Much of what I talk about will be focused on backlinking methods, strategies, tactics, and tools.
The thing about software and tools, is not so much about the product (although they do very greatly in quality), it’s about how you use them. I’ve purchased and used 100’s, if not 1000’s of tools over the last 10 years. I know what it quality and what is not.